Catalogue

Programmes

Each course is built around a measurement artefact you can take back to a UK growth team. Fees on this page are informational; we do not take payment on the site.

Laptop showing financial charts used in attribution work

Nine weeks · Flagship

Signal Mapping Lab

Rebuild your MMP taxonomy, SKAN value scheme, and incrementality calendar, then defend the memo in a live critique.

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Small workshop table with notebooks

Two days · Briefing

Field Notes Intensive

A compressed desk for product marketers who need language for last-click versus incrementality before a quarterly review.

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Team discussing a whiteboard of funnel steps

Six weeks · Cohort

Deep Link Forensics

Trace deferred deep links, push collisions, and duplicate in-app events that inflate paid install counts.

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Planner and laptop on a wooden desk

Four weeks · Finance pairing

Board Pack Attribution

Translate MMP exports into a finance-readable contribution story, including VAT-aware media costs used in GB buying.

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