Caggan measurement studio

Hold the install to the spend.

System Anchorcore trains marketers, analysts, and product leads to reconstruct mobile conversion paths after identifiers thinned out. We work in English, with United Kingdom media buying in mind.

Open the Signal Mapping Lab

Analytics charts on a laptop in a quiet studio
11live programmes in the current catalogue
63media plans reviewed in last year’s labs
9 wkstypical depth for the flagship desk

“The SKAN module stopped us treating a coarse postback as if it were a user journey. We still disagree with one of their MMM caveats, but the install graph is finally honest.”

Priya N., performance lead, Manchester
Spreadsheets and a notebook used for media measurement

Flagship

Signal Mapping Lab

A nine-week studio for people who own paid mobile numbers. You map MMP events to finance, design geo-holdouts, and write an attribution memo a CFO can read without a glossary.

Informational fee: £1,890. Places are scheduled, not “limited-time”.

Read the lab outline

What we actually teach

Not a tour of every vendor screen. A method for deciding which conversion you will defend.

Paid social still reports last-click wins that your finance file cannot see. In-app events fire twice because a deep link and a push campaign share a name. SKAdNetwork returns a value that looks precise and is not. We sit with that mess and rebuild a measurement desk you can keep after the course ends.

You leave with a written source-of-truth document, a test calendar, and language for saying “this channel did not cause that install” without sounding theatrical.

  • MMP identity graphs and event taxonomies
  • SKAN conversion values versus probabilistic fallbacks
  • Incrementality design that fits a United Kingdom media mix

How we frame Mobile Attribution Analytics

From the notes

Recent writing